Willies

Though it’s hard to miss the differentiating feature of their products—their shape—the founder of Willies knew that their business could go much farther with a visual brand that delighted customers and positioned their products as fun and light, instead of something taboo.

The resulting brand is whimsical and nostalgic, bringing customers back to “the good ole days” of the 50’s and 60’s. The colours—a punchy orange, electric blue, and other colours of the rainbow—present a modern twist on a retro candy shop, where one’s every sense is delighted by colour and scent. The half-peeled banana logomark features simple, memorable lines that will work well at all sizes and across digital and physical mediums.